Month: April 2016

Get More Subscribers: Take the High Road

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Get More Subscribers by Taking the High Road Has this ever happened to you? You meet someone at a business event and miraculously you end up on their mailing list. I don’t know about you but I consider this assumptive

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How to Increase Sales: Reduce Risk

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Want to Increase Sales? Reduce the Risk “Be wary of the man who urges an action in which he himself incurs no risk.” Joaquin Setanti To Live Is To Risk We all face risk in our personal and professional lives.

Posted in Marketing, marketing results, The Buyer's Journey

For the Best Marketing Results – Go Beyond the Four P’s

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Get More From Your Marketing Everyone who’s taken a college marketing class in the last 40 years was introduced to the longtime, classic marketing mix defined as The 4P’s: Product, Pricing, Placement and Promotion. While it may be useful to

Posted in Marketing, marketing results

How to Blog Successfully Part II: 6 Ways to Optimize Your Blog Post

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Blogging Best Practices Have you ever had the experience of doing your best work – a really outstanding job – and then realized that no one was there to see it? Writing a blog is only part of the online

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