Presenting vs. Training: What’s the Difference? [Great video]

Speakers microphone by Crest Consulting

Hit the Road Jack!* Did I really tell my wife I was going to “hit the road and become a professional speaker?” There’s something, for me, that’s very rewarding about connecting with an audience. Preparing and delivering a message that

Posted in Storytelling, Training & Presenting Tagged with: , ,

CRM Email Marketing Best Practices

Email envelope - Crest Consulting LLC

Which is Better for Marketing – CRM & Email or Social Media? Social Media Marketing Social media has grown ten-fold over the last decade. It has influence in politics, work, life and communications around the world. Social media is terrific for

Posted in email marketing Tagged with:

For Better Lead Conversion – Sell Yourself

Fish outstanding.jpg Crest Consulting

Go Big, Be Unique, Be Yourself Parity in Sports In sports, when the talent of all the teams in a league is roughly equal, the level of competition is good and the odds of defeating your opponent in any given

Posted in Lead conversion, Marketing techniques Tagged with: ,

Do You Have a Seasonal Marketing Mix?

Golf course jpg Crest Consulting

What’s your seasonal marketing mix? Companies, like people, form habits. With summer right around the corner, what are your business expectations for the season? Some people see the summer as a slow time for business, others see endless opportunities and

Posted in Marketing mix, Marketing Strategy Tagged with:

Finding Content for Your Content Marketing

Content Marketing word cloud - Crest Consulting

Content: What Is It? Where Does It Come From? The virtues of content are well documented. Yet, if Content is King, then how come more companies aren’t using it effectively as part of their marketing strategy? Many companies I meet

Posted in content creation, Content Marketing Strategy Tagged with: , ,

Graduation Season – Marketing Skills for New Hires

Celebrating Graduate

Skills Required for New Marketers Graduation season is upon us. It’s a time to celebrate great accomplishments. Whether your graduate is the valedictorian or salutatorian, or a member of any graduating class from kindergarten to MBA, commencement day reminds us that

Posted in Marketing Tagged with:

Should I Use White Papers in Marketing Today?

Page from a white paper

Are White Papers Dead? White papers have been an important part of B2B communication for longer than the Internet. Before going viral was even a thing, white papers — originally short government briefs — were mailed to recipients. On paper!

Posted in Marketing Strategy

Beyond Technology: 4 Must-Have Soft Skills for Marketing

Many thoughts

Soft Skills for Marketing Modern marketing requires technical knowledge that quickly becomes an all-consuming, never-ending, learning curve. That doesn’t mean it’s not worth pursuing, it means it requires long-term dedication. Even if you master today’s skills, tomorrow will bring new

Posted in Marketing

Six Free Spring Cleaning Tips for Marketing

Tulips by Crest Consulting

Spring Time is Clean Time Spring is the time for taking a breath of fresh air scented with rain and purple buds of new growth. Spring is for taking walks outdoors and knocking out that list of annual chores that

Posted in Marketing, website marketing

Get More Subscribers: Take the High Road

Mailing list stamp Crest Consulting

Get More Subscribers by Taking the High Road Has this ever happened to you? You meet someone at a business event and miraculously you end up on their mailing list. I don’t know about you but I consider this assumptive

Posted in Uncategorized