Category: creative marketing

A Not-So Creative Marketing Approach: Human Behavior

A Not-So Creative Marketing Approach Do you know the Jitterbug? Not the dance, the Samsung Jitterbug flip phone – the one with really big numbers on the keypad that is marketed to seniors – folks who want to stay connected but are

Posted in Content Marketing Strategy, creative marketing Tagged with:

Replace Fear of Marketing with Creative Marketing

Snake Oil Anyone? In the 1800s, the Main Street of many small towns provided the stage for the snake oil salesman, a huckster schooled in the art of marketing and selling hype. He typically had a booming voice, decorated his

Posted in creative marketing, Marketing, Marketing Strategy, Storytelling, Uncategorized

Creative Marketing Embraces Change

Change word cloud Crest Consulting

The Scariest Word In Business: C H A N G E In 1995 when Amazon went online people were skeptical about using a credit card to make online purchases. Fast forward to the most recent Black Friday: in-store sales were

Posted in creative marketing

Thanksgiving Side Dishes and Corporate Marketing

Creative Marketing results in Holiday Feast Compare your business to a holiday feast. There’s the main course — the traditional Thanksgiving turkey — which is akin to your company website. All eyes gravitate to it, even vegetarians admire a perfectly

Posted in content creation, creative marketing, marketing results