Category: Marketing

Graduation Season – Marketing Skills for New Hires

Celebrating Graduate

Skills Required for New Marketers Graduation season is upon us. It’s a time to celebrate great accomplishments. Whether your graduate is the valedictorian or salutatorian, or a member of any graduating class from kindergarten to MBA, commencement day reminds us that

Posted in Marketing Tagged with:

Beyond Technology: 4 Must-Have Soft Skills for Marketing

Many thoughts

Soft Skills for Marketing Modern marketing requires technical knowledge that quickly becomes an all-consuming, never-ending, learning curve. That doesn’t mean it’s not worth pursuing, it means it requires long-term dedication. Even if you master today’s skills, tomorrow will bring new

Posted in Marketing

Six Free Spring Cleaning Tips for Marketing

Tulips by Crest Consulting

Spring Time is Clean Time Spring is the time for taking a breath of fresh air scented with rain and purple buds of new growth. Spring is for taking walks outdoors and knocking out that list of annual chores that

Posted in Marketing, website marketing

How to Increase Sales: Reduce Risk

Dice and chips - Crest Consulting

Want to Increase Sales? Reduce the Risk “Be wary of the man who urges an action in which he himself incurs no risk.” Joaquin Setanti To Live Is To Risk We all face risk in our personal and professional lives.

Posted in Marketing, marketing results, The Buyer's Journey

For the Best Marketing Results – Go Beyond the Four P’s

Marketing and the Four P's - Crest Consulting

Get More From Your Marketing Everyone who’s taken a college marketing class in the last 40 years was introduced to the longtime, classic marketing mix defined as The 4P’s: Product, Pricing, Placement and Promotion. While it may be useful to

Posted in Marketing, marketing results

Replace Fear of Marketing with Creative Marketing

Snake Oil Anyone? In the 1800s, the Main Street of many small towns provided the stage for the snake oil salesman, a huckster schooled in the art of marketing and selling hype. He typically had a booming voice, decorated his

Posted in creative marketing, Marketing, Marketing Strategy, Storytelling, Uncategorized

What To Expect From Your Marketing Department

Communicating - Crest Consulting

Marketing doesn’t have to be expensive Marketing doesn’t have to be expensive — just well thought out. New businesses and start-ups can now compete on a large scale at a fraction of the cost. Technology allows anyone to market and

Posted in Management, Marketing, Marketing Strategy

Back to the Future with Creative Marketing

Welcome to the future! Today is the day that Marty McFly and Doc Brown arrive in the future in Back to the Future II (1989). When I was growing up, a trip to the gas station was almost like a drive

Posted in Marketing

Why People Don’t Trust Marketing

The cream doesn’t always rise to the top – Sometimes it gets stuck in the middle I’ve been saying for weeks, months, years that your content needs to be TRM* — Timely, Relevant and Meaningful. You’d think this message would

Posted in content creation, Marketing

Getting Results From Social Media Marketing

Does social media confound you? If you know you need to do a better job communicating with your prospects and customers on social media, but you aren’t quite sure how to start, you belong to a large club. But you

Posted in Marketing, social media