The more things change, the more they stay the same

We launched Crest Consulting to help companies grow.

Our philosophy was to share what we’ve learned along the way and help others experience the same kind of success that we’ve experienced.

Although we’ve been doing business like this for a long time, our model is known to some as Inbound Marketing, a term that didn’t exist until 2006.  Because of the work we do, some call us a digital marketing agency, but to us, it’s just a name.

What stays the same

The bottom line is we help people. We share what we know. Because no matter how automated you make the process or how much technology you throw into the mix, at the end of the day, business is still about the relationships you have with people – your clients, employees, stakeholders, and the industry you serve.

When you take care of those relationships, everything else falls into place.

What’s changed

It’s not easy keeping up with all the different tools available to conduct a content marketing campaign these days. That’s why we put together a comprehensive checklist of the 10 steps required to run an effective inbound campaign. It’s a great addition to your technology marketing toolkit.

In 1974, Sy Syms said, “An educated consumer is our best customer” and when it comes to marketing, it’s just as appropriate today. Get educated. Download your free checklist now.

Make change easy

There is an easier way to conduct inbound or content campaigns – and this list will save you time, money and headaches. Click here to get your complimentary copy and forward this email to anyone you know who wants to grow his or her business. Thanks.

Got a tip you’d like to share? We’d love to hear your thoughts in the comments section below.

David

To learn more about Crest, go to www.crestconsultingllc.com or contact me anytime.

At Crest, we help companies

• Create content that separates them from their competition
• Become subject matter experts in their field.
• Measure the effectiveness of their marketing $$
• Generate a consistent pipeline of high-quality leads for less
• Turn clients into evangelists