{"id":521,"date":"2015-09-02T07:30:03","date_gmt":"2015-09-02T11:30:03","guid":{"rendered":"https:\/\/crestconsultingllc.com\/?p=521"},"modified":"2016-05-20T23:13:40","modified_gmt":"2016-05-21T03:13:40","slug":"want-better-marketing-results-generate-high-quality-leads","status":"publish","type":"post","link":"https:\/\/crestconsultingllc.com\/want-better-marketing-results-generate-high-quality-leads\/","title":{"rendered":"Want Better Marketing Results? Generate More High-Quality Leads"},"content":{"rendered":"<div class=\"blog-post-wrapper cell-wrapper\">\n<div class=\"section post-body\">\n<h1>Why are some companies more successful than others?<\/h1>\n<div>Well some offer better products and services than their competition \u2013 we all think our offerings are better than the next company\u2019s. However, successful businesses don\u2019t always offer the\u00a0<em>best<\/em>\u00a0product. For example:<\/div>\n<ul>\n<li>Does McDonald\u2019s make the <em>best<\/em> hamburgers?<\/li>\n<li>Is Microsoft Explorer the <em>best<\/em> web browser?<\/li>\n<li>Does Kraft make the <em>best<\/em> macaroni &amp; cheese?<\/li>\n<li>Does Anheuser-Busch make the <em>best<\/em> beer?<\/li>\n<\/ul>\n<p><span class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/crestconsultingllc.com\/wp-content\/uploads\/2016\/01\/Beer_poster_31538311_m-201565ae.jpg?resize=415%2C415&#038;ssl=1\" alt=\"Beer_poster_31538311_m-2015\" width=\"415\" height=\"415\" \/><\/span><\/p>\n<hr \/>\n<p>OK, you get my point. The names above are iconic brands. And to build a brand, you must be successful at what you do. So let\u2019s define successful companies as those who achieve sustained growth. They are profitable and continue to grow \u2013 but their products are often far from <strong><em>best<\/em><\/strong>. In fact, maybe success is what they are best at \u2013 they continue to grow month after month, quarter after quarter, year after year.<\/p>\n<h1>The Role of Marketing<\/h1>\n<p>To grow, you must make a profit. To increase profits a company can raise prices, lower costs, or just plain sell more. The best way to sell more is with more high-quality leads.<\/p>\n<p>Today\u2019s marketers wear many hats. Responsibilities include direct marketing, product marketing, brand marketing, guerrilla marketing, trade show marketing and marketing communications, to name a few. The goal of all of these is to communicate, generate awareness and produce leads. The best marketers produce high-quality leads.<\/p>\n<h1>How do you generate more high-quality leads?<\/h1>\n<p>When it comes to lead generation, all leads are not equal. <em>More is not always better<\/em>. Quality trumps quantity every time. Poor-quality leads are a waste of salespeople\u2019s time. Inappropriate leads may just not be ready to buy <em>right now<\/em>. It\u2019s important to segment your leads based on who they are, and to target where they are in the decision-making process. Categorizing your leads is an important part of high-quality lead generation.<\/p>\n<p>Considering that up to 90 percent of all consumers conduct online research prior to making a purchase, it makes sense to have an online presence to assist them in their journey. But a web presence no longer means having just a website, which is often nothing more than an online product brochure. <strong>Providing relevant content online is a strategy that requires vision and planning.<\/strong><\/p>\n<p>Content marketing educates buyers. It engages them throughout the decision-making process until they are ready to purchase. Educating your prospects accomplishes several things. First, prospects learn more about you, your company, and your industry. Educating is an opportunity to teach and it positions you as a <a href=\"6-reasons-you-must-become-a-subject-matter-expert.html\">subject matter expert<\/a>. Second, it provides <em>you <\/em>with an opportunity to learn more about <em>your <\/em>prospects. Every interaction with a prospect furthers the relationship, helps build trust and credibility, and positions you as a resource prospects are more likely to do business with.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/crestconsultingllc.com\/wp-content\/uploads\/2016\/01\/State_of_Inbound_2014a8a0.png?w=605&#038;ssl=1\" alt=\"State_of_Inbound_2014\" \/><\/p>\n<h1>Like, Trust, Respect<\/h1>\n<p>A primary role of marketing is to provide high-quality leads. The right strategy, executed correctly, creates awareness <em>and <\/em>positions the company as an industry leader. Over time, you earn credibility. Remember, people choose to do business with people they like, trust and respect.<\/p>\n<p>Delivering the right information to the right people at the right time is key to creating high-quality leads. And high-quality leads make the difference between companies that merely teach and companies that grow.<\/p>\n<p>To learn how the best content marketers are generating high-quality leads to get better marketing results, <a href=\"http:\/\/info.crestconsultingllc.com\/state-of-inbound-report-download-form\" target=\"_blank\">download HubSopt&#8217;s free State of Inbound 2014-2015 Report<\/a>.<\/p>\n<p>What are you doing to generate high-quality leads? What are you best at? Let us know in the Comments section below. <em>A real person reads and responds to all comments<\/em>.<\/p>\n<p>Thanks,<\/p>\n<p>David<\/p>\n<hr \/>\n<p>To learn more about Crest, go to\u00a0<a href=\"https:\/\/crestconsultingllc.com\/\" target=\"_blank\">www.crestconsultingllc.com<\/a>\u00a0or\u00a0<a href=\"mailto:djarcho@crestconsultingllc.com\" target=\"_blank\">contact me<\/a>\u00a0anytime.<\/p>\n<p>At Crest, we help companies<\/p>\n<ul>\n<li>Create content that separates them from their competition<\/li>\n<li>Become subject matter experts in their field<\/li>\n<li>Measure the effectiveness of their marketing $$<\/li>\n<li>Generate a consistent pipeline of high-quality leads for less<\/li>\n<li>Turn clients into evangelists<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p><iframe loading=\"lazy\" id=\"oauth2relay516445841\" tabindex=\"-1\" src=\"https:\/\/accounts.google.com\/o\/oauth2\/postmessageRelay?parent=file%3A%2F%2F#rpctoken=951428542&amp;forcesecure=1\" name=\"oauth2relay516445841\" width=\"300\" height=\"150\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why are some companies more successful than others? Well some offer better products and services than their competition \u2013 we all think our offerings are better than the next company\u2019s. However, successful businesses don\u2019t always offer the\u00a0best\u00a0product. For example: Does &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"more-link\" href=\"https:\/\/crestconsultingllc.com\/want-better-marketing-results-generate-high-quality-leads\/\"> <span class=\"screen-reader-text\">Want Better Marketing Results? Generate More High-Quality Leads<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[57],"tags":[],"class_list":["post-521","post","type-post","status-publish","format-standard","hentry","category-state-of-inbound"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4ViyM-8p","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/crestconsultingllc.com\/wp-json\/wp\/v2\/posts\/521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crestconsultingllc.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/crestconsultingllc.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/crestconsultingllc.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/crestconsultingllc.com\/wp-json\/wp\/v2\/comments?post=521"}],"version-history":[{"count":2,"href":"https:\/\/crestconsultingllc.com\/wp-json\/wp\/v2\/posts\/521\/revisions"}],"predecessor-version":[{"id":845,"href":"https:\/\/crestconsultingllc.com\/wp-json\/wp\/v2\/posts\/521\/revisions\/845"}],"wp:attachment":[{"href":"https:\/\/crestconsultingllc.com\/wp-json\/wp\/v2\/media?parent=521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crestconsultingllc.com\/wp-json\/wp\/v2\/categories?post=521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crestconsultingllc.com\/wp-json\/wp\/v2\/tags?post=521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}