{"id":522,"date":"2015-08-26T07:30:12","date_gmt":"2015-08-26T11:30:12","guid":{"rendered":"http:\/\/crestconsultingllc.com\/?p=522"},"modified":"2016-05-20T23:13:45","modified_gmt":"2016-05-21T03:13:45","slug":"will-inbound-marketing-work-company","status":"publish","type":"post","link":"https:\/\/crestconsultingllc.com\/will-inbound-marketing-work-company\/","title":{"rendered":"Will Inbound Marketing Work at My Company?"},"content":{"rendered":"
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Does Inbound Really Work?<\/h1>\n

\"Does<\/a><\/p>\n

If you\u2019re unsure whether your advertising is working or not.<\/div>\n
If you can\u2019t keep up with all the changes to keep your web pages optimized.<\/div>\n
If you\u2019re wasting sales time with people who aren\u2019t really prospects.<\/div>\n
If your website is a static company brochure\u2026<\/div>\n

It\u2019s time to consider getting professional help \u2013 marketing help, that is.<\/p>\n

You can spend time figuring out how to address all the challenges above, but is that the best use of your time? And what happens the next time a new search algorithm appears, or a new technology arises? You\u2019ll have to learn them, too. That\u2019s why companies of all sizes hire experts to help with marketing.\u00a0The most cost effective\u00a0way to generate a consistent pipeline of high quality leads is with Inbound marketing<\/p>\n

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I know what you\u2019re thinking: Someone once told you “it takes too long”\u00a0to see the results from Inbound marketing. Those naysayers didn\u2019t\u00a0attend the New York City Inbound meeting in April, where I met real people with real companies getting real results in far less time than they anticipated. And if they listened to all the critics, they would have never got started. I don\u2019t know anyone who\u2019s scored a touchdown by sitting on the sidelines.<\/p>\n

Today’s Buyers are Better Informed<\/h2>\n

In fact, a recent web search shows that 70 to 90 percent of purchasers conduct web research before they make a buying decision. Why leave that to chance or to someone else? Today you can be proactive about the pre purchase messaging to your prospects.<\/p>\n

Inbound, or content, marketing works because it builds trust with buyers. Inbound allows you to engage with prospects on their terms when and where they want – long before they meet you or use your product\/service.<\/p>\n

Inbound Marketing is Strategic – Results are Monitored and Predictable<\/h2>\n

Inbound is described as marketing with a magnet (vs. outbound marketing, which is like marketing with a sledgehammer). Inbound attracts prospects toward you. It walks prospects to your website, allowing you to educate consumers along the way.<\/p>\n

In my class on Inbound Marketing, I teach practical steps to get you started in this common-sense approach to marketing your business. Below I’ll outline 4 of the critical steps I cover in my class.<\/p>\n

Step 1 – Identify Your Ideal Customer<\/h2>\n

The first step is to identify your target market and buyer, a.k.a. your ideal customer.<\/p>\n

What type of person, with what specific needs, is your best, long-term customer \u2013 and how do you meet that person\u2019s needs?<\/p>\n

Step 2 – Create Great Content<\/h2>\n

Once you understand your ideal customer, it is time to create content.\u00a0<\/strong>Great content:<\/p>\n