What is Strategic Marketing? Words can be confusing. Take these: Goals, Objectives, Strategy and Tactics. In football: The goal each week is to win the game. The objective of each game is to score more points than your opponent. Great …
What Small Businesses Can Learn From Corporate Marketing Read more »
Creative Marketing results in Holiday Feast Compare your business to a holiday feast. There’s the main course — the traditional Thanksgiving turkey — which is akin to your company website. All eyes gravitate to it, even vegetarians admire a perfectly …
Thanksgiving Side Dishes and Corporate Marketing Read more »
CRM: A $36 Billion Industry To succeed in today’s economy, businesses are faced with organizing a huge amount of information about customers and potential customers. Unless that information is easy to locate, it can be difficult to make sense of …
5 Marketing tips from Major League Baseball Now that the baseball season is over, let’s look at what regular businesses can learn from the Major Leagues about competition, winning and losing, marketing to fans, and creating a following. No matter …
How To Get Big League Marketing Results For Your Small Business Read more »
“Stories can turn anonymous strangers into people that matter.” Paul Bloom Professor of Psychology, Yale University There’s something about story-telling that stirs the mind. Since the beginning of time, humankind has survived and cultures to this day continue to develop …
Do SEO experts get better marketing results? If you Google the term ‘Is SEO Dead?’ it brings up more than 11 million search results. SEO is behind the scenes in everything we do online. SEO is important. SEO may not …
Welcome to the future! Today is the day that Marty McFly and Doc Brown arrive in the future in Back to the Future II (1989). When I was growing up, a trip to the gas station was almost like a drive …
Inbound for All In a new survey released this week by our partners at HubSpot, data clearly shows that no matter what size organization you have (fewer than 10 or more than 1,000 employees), or who you are attempting to …
New Data: Any Company Can Benefit from Inbound Marketing [free report] Read more »
The cream doesn’t always rise to the top – Sometimes it gets stuck in the middle I’ve been saying for weeks, months, years that your content needs to be TRM* — Timely, Relevant and Meaningful. You’d think this message would …
Does being a small business prevent you from taking on larger competitors? How about going head-to-head with companies that have millions of dollars to advertise and market themselves? If they are in the same business as you, it can be …
Succeed Against Big Budget Competitors with Creative Marketing [Free download] Read more »