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Turn Your Website into a Lead Generation Machine

By David Jarcho Posted on Posted in Uncategorized

The most valuable real estate you own Does your website look like a company brochure on the web? Is every page on your website prompting visitors to take clear, specific, action? Is your website an online advertisement telling people how …

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How to write a blog that generates leads [free worksheets]

By David Jarcho Posted on Posted in Blogging, content creation, Inbound Marketing

Blogging for leads As a business owner, you know the majority of your prospective customers will start with a search of the web before they make a purchase. Therefore you need to have a great online, or digital, presence. For …

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Using Twitter and social media marketing to grow your business

By David Jarcho Posted on Posted in Inbound Marketing, Social Media Marketing

Successfully Market Your Business with Twitter In today’s world, social media marketing is an important part of how you market your business. Some companies concentrate exclusively on one outlet – LinkedIn, for example – However, the best social media outlets for …

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Want Better Marketing Results? Generate More High-Quality Leads

By David Jarcho Posted on Posted in State of Inbound

Why are some companies more successful than others? Well some offer better products and services than their competition – we all think our offerings are better than the next company’s. However, successful businesses don’t always offer the best product. For example: Does …

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Will Inbound Marketing Work at My Company?

By David Jarcho Posted on Posted in Inbound Marketing

Does Inbound Really Work? If you’re unsure whether your advertising is working or not. If you can’t keep up with all the changes to keep your web pages optimized. If you’re wasting sales time with people who aren’t really prospects. …

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The Best Social Media Sites for Your Business

By David Jarcho Posted on Posted in Social Media Marketing

Can you help me set up a Facebook page for my company? Every month or so, I end up having a similar conversation. Often it occurs after a weekend. The conversation goes something like this: “Can you help me set up …

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Getting Results From Social Media Marketing

By David Jarcho Posted on Posted in Marketing, social media

Does social media confound you? If you know you need to do a better job communicating with your prospects and customers on social media, but you aren’t quite sure how to start, you belong to a large club. But you …

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Value – What is it and Why it Matters

By David Jarcho Posted on Posted in Financial Services, Management, Marketing, Technology companies

What do your clients value? As company owners, we think about our business in terms of activity and the transactions that take place in each department: HR, Accounting & Finance, Production & Quality Control, Marketing & Sales, R&D, Customer Support …

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How to Create Content That Gets Read

By David Jarcho Posted on Posted in content creation, Inbound Marketing

Why Should I Read This? When it comes to developing content, clients frequently ask two questions: 1)    How often should we be generating content? and 2)    Where are we going to find all that content? The answers are often the …

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Marketing Lesson From a Newborn

By David Jarcho Posted on Posted in Management, Marketing

The Routine A routine is a custom that we adhere to. Practiced regularly, routines form habits. Some habits are good, others are not so good. Some habits are developed over time unknowingly. When my son was a newborn, I formed …

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