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Hit the Road Jack!* Did I really tell my wife I was going to “hit the road and become a professional speaker?” There’s something, for me, that’s very rewarding about connecting with an audience. Preparing and delivering a message that …
Presenting vs. Training: What’s the Difference? [Great video] Read more »
Which is Better for Marketing – CRM & Email or Social Media? Social Media Marketing Social media has grown ten-fold over the last decade. It has influence in politics, work, life and communications around the world. Social media is terrific for …
Go Big, Be Unique, Be Yourself Parity in Sports In sports, when the talent of all the teams in a league is roughly equal, the level of competition is good and the odds of defeating your opponent in any given …
What’s your seasonal marketing mix? Companies, like people, form habits. With summer right around the corner, what are your business expectations for the season? Some people see the summer as a slow time for business, others see endless opportunities and …
Content: What Is It? Where Does It Come From? The virtues of content are well documented. Yet, if Content is King, then how come more companies aren’t using it effectively as part of their marketing strategy? Many companies I meet …
Skills Required for New Marketers Graduation season is upon us. It’s a time to celebrate great accomplishments. Whether your graduate is the valedictorian or salutatorian, or a member of any graduating class from kindergarten to MBA, commencement day reminds us that …
Graduation Season – Marketing Skills for New Hires Read more »
Are White Papers Dead? White papers have been an important part of B2B communication for longer than the Internet. Before going viral was even a thing, white papers — originally short government briefs — were mailed to recipients. On paper! …
Soft Skills for Marketing Modern marketing requires technical knowledge that quickly becomes an all-consuming, never-ending, learning curve. That doesn’t mean it’s not worth pursuing, it means it requires long-term dedication. Even if you master today’s skills, tomorrow will bring new …
Beyond Technology: 4 Must-Have Soft Skills for Marketing Read more »
Spring Time is Clean Time Spring is the time for taking a breath of fresh air scented with rain and purple buds of new growth. Spring is for taking walks outdoors and knocking out that list of annual chores that …
Get More Subscribers by Taking the High Road Has this ever happened to you? You meet someone at a business event and miraculously you end up on their mailing list. I don’t know about you but I consider this assumptive …