Finding Content for Your Content Marketing
Content: What Is It? Where Does It Come From? The virtues of content are well documented. …
Content Marketing Strategy
A Not-So Creative Marketing Approach: Human Behavior
A Not-So Creative Marketing Approach Do you know the Jitterbug? Not the dance, the Samsung Jitterbug flip phone …
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For a Content Marketing Strategy That Works: Focus on Education
An Educated Consumer When Sy Syms, said, “An educated consumer is our best customer” in 1974, …
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Want a Content Marketing Strategy that Works? Focus on Benefits!
Product Features? Advantages? Benefits = Value! Many years ago, I interviewed for a sales job. The …
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Content Marketing Strategy and [Free Year-End Checklist]
A Year-End Content Marketing Strategy For marketers – professionals who measure every metric in order to …
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