Month: May 2016

Graduation Season – Marketing Skills for New Hires

Celebrating Graduate

Skills Required for New Marketers Graduation season is upon us. It’s a time to celebrate great accomplishments. Whether your graduate is the valedictorian or salutatorian, or a member of any graduating class from kindergarten to MBA, commencement day reminds us that

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Should I Use White Papers in Marketing Today?

Page from a white paper

Are White Papers Dead? White papers have been an important part of B2B communication for longer than the Internet. Before going viral was even a thing, white papers — originally short government briefs — were mailed to recipients. On paper!

Posted in Marketing Strategy

Beyond Technology: 4 Must-Have Soft Skills for Marketing

Many thoughts

Soft Skills for Marketing Modern marketing requires technical knowledge that quickly becomes an all-consuming, never-ending, learning curve. That doesn’t mean it’s not worth pursuing, it means it requires long-term dedication. Even if you master today’s skills, tomorrow will bring new

Posted in Marketing

Six Free Spring Cleaning Tips for Marketing

Tulips by Crest Consulting

Spring Time is Clean Time Spring is the time for taking a breath of fresh air scented with rain and purple buds of new growth. Spring is for taking walks outdoors and knocking out that list of annual chores that

Posted in Marketing, website marketing