Month: June 2016

CRM Email Marketing Best Practices

Email envelope - Crest Consulting LLC

Which is Better for Marketing – CRM & Email or Social Media? Social Media Marketing Social media has grown ten-fold over the last decade. It has influence in politics, work, life and communications around the world. Social media is terrific for

Posted in email marketing Tagged with:

For Better Lead Conversion – Sell Yourself

Fish outstanding.jpg Crest Consulting

Go Big, Be Unique, Be Yourself Parity in Sports In sports, when the talent of all the teams in a league is roughly equal, the level of competition is good and the odds of defeating your opponent in any given

Posted in Lead conversion, Marketing techniques Tagged with: ,

Do You Have a Seasonal Marketing Mix?

Golf course jpg Crest Consulting

What’s your seasonal marketing mix? Companies, like people, form habits. With summer right around the corner, what are your business expectations for the season? Some people see the summer as a slow time for business, others see endless opportunities and

Posted in Marketing mix, Marketing Strategy Tagged with:

Finding Content for Your Content Marketing

Content Marketing word cloud - Crest Consulting

Content: What Is It? Where Does It Come From? The virtues of content are well documented. Yet, if Content is King, then how come more companies aren’t using it effectively as part of their marketing strategy? Many companies I meet

Posted in content creation, Content Marketing Strategy Tagged with: , ,