The Wisdom Of A Peer Group
In 2015 I met many business owners that were looking for a cost effective marketing solution. In 2016 I’ll deliver it to a select handful of them. Learn how you can participate. Why a Peer Group? The image of the …
In 2015 I met many business owners that were looking for a cost effective marketing solution. In 2016 I’ll deliver it to a select handful of them. Learn how you can participate. Why a Peer Group? The image of the …
Everybody wants better marketing results. If only there were a foolproof recipe that would guarantee it. There is. Working with small and mid-sized companies, we’ve identified seven practices, techniques, and traits that must be present for marketing to succeed. We …
A Year-End Content Marketing Strategy For marketers – professionals who measure every metric in order to tell themselves and their clients what’s working – the end of the calendar year is a special gift: It’s time to measure what went …
Content Marketing Strategy and [Free Year-End Checklist] Read more »
In order to generate leads online, you need (a) followers and (b) content Content alone doesn’t create followers. You can’t create proper content until you have a full understanding of the intended audience you’d like to have following you. Marketers have …
What is Strategic Marketing? Words can be confusing. Take these: Goals, Objectives, Strategy and Tactics. In football: The goal each week is to win the game. The objective of each game is to score more points than your opponent. Great …
What Small Businesses Can Learn From Corporate Marketing Read more »
Creative Marketing results in Holiday Feast Compare your business to a holiday feast. There’s the main course — the traditional Thanksgiving turkey — which is akin to your company website. All eyes gravitate to it, even vegetarians admire a perfectly …
Thanksgiving Side Dishes and Corporate Marketing Read more »
CRM: A $36 Billion Industry To succeed in today’s economy, businesses are faced with organizing a huge amount of information about customers and potential customers. Unless that information is easy to locate, it can be difficult to make sense of …
5 Marketing tips from Major League Baseball Now that the baseball season is over, let’s look at what regular businesses can learn from the Major Leagues about competition, winning and losing, marketing to fans, and creating a following. No matter …
How To Get Big League Marketing Results For Your Small Business Read more »
“Stories can turn anonymous strangers into people that matter.” Paul Bloom Professor of Psychology, Yale University There’s something about story-telling that stirs the mind. Since the beginning of time, humankind has survived and cultures to this day continue to develop …
Do SEO experts get better marketing results? If you Google the term ‘Is SEO Dead?’ it brings up more than 11 million search results. SEO is behind the scenes in everything we do online. SEO is important. SEO may not …