Category: Marketing Strategy

Do You Have a Seasonal Marketing Mix?

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What’s your seasonal marketing mix? Companies, like people, form habits. With summer right around the corner, what are your business expectations for the season? Some people see the summer as a slow time for business, others see endless opportunities and

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Should I Use White Papers in Marketing Today?

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Are White Papers Dead? White papers have been an important part of B2B communication for longer than the Internet. Before going viral was even a thing, white papers — originally short government briefs — were mailed to recipients. On paper!

Posted in Marketing Strategy

Educating Prospects – The Key to Modern Marketing

Educating Prospects

Educating Prospects Marketing by educating prospects is much more than inviting a potential customer to visit your website or handing them some printed material. It means getting to know them and giving them what they need to know you. How do

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Replace Fear of Marketing with Creative Marketing

Snake Oil Anyone? In the 1800s, the Main Street of many small towns provided the stage for the snake oil salesman, a huckster schooled in the art of marketing and selling hype. He typically had a booming voice, decorated his

Posted in creative marketing, Marketing, Marketing Strategy, Storytelling, Uncategorized

What To Expect From Your Marketing Department

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Marketing doesn’t have to be expensive Marketing doesn’t have to be expensive — just well thought out. New businesses and start-ups can now compete on a large scale at a fraction of the cost. Technology allows anyone to market and

Posted in Management, Marketing, Marketing Strategy

7 Keys to Marketing Success

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Everybody wants better marketing results. If only there were a foolproof recipe that would guarantee it. There is. Working with small and mid-sized companies, we’ve identified seven practices, techniques, and traits that must be present for marketing to succeed. We

Posted in Marketing Strategy

What Small Businesses Can Learn From Corporate Marketing

Setting a Strategy - Crest Consulting

What is Strategic Marketing? Words can be confusing. Take these: Goals, Objectives, Strategy and Tactics. In football: The goal each week is to win the game. The objective of each game is to score more points than your opponent. Great

Posted in Marketing Strategy