The Power of a Peer Group – Businesses come in many flavors. So do their owners. While many stick to their core identity through thick and thin, others morph and renew their business with surprising regularity. A business owner is …
[social_sharing style=”style-7″ fb_like_url=”https://www.facebook.com/david.jarcho” fb_color=”light” fb_lang=”en_US” fb_text=”like” fb_button_text=”Share” tw_text=”Check out this post from @djarcho” tw_lang=”en” tw_url=”https://twitter.com/djarcho” tw_name=”djarcho” tw_button_text=”Share” g_url=”https://plus.google.com/u/0/+DavidJarcho” g_lang=”en-US” g_button_text=”Share” linkedin_url=”https://www.linkedin.com/in/djcrestconsultingllc” linkedin_lang=”en_US” alignment=”center”] Snake Oil Anyone? In the 1800s, the Main Street of many small towns provided the stage for …
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Marketing doesn’t have to be expensive Marketing doesn’t have to be expensive — just well thought out. New businesses and start-ups can now compete on a large scale at a fraction of the cost. Technology allows anyone to market and …
The Scariest Word In Business: C H A N G E In 1995 when Amazon went online people were skeptical about using a credit card to make online purchases. Fast forward to the most recent Black Friday: in-store sales were …
An Educated Consumer When Sy Syms, said, “An educated consumer is our best customer” in 1974, he was hoping to sell more clothing. Syms sold “seconds” — clothes that did not meet designers’ quality standards — and overstock items. By …
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Product Features? Advantages? Benefits = Value! Many years ago, I interviewed for a sales job. The sales manager leaned across the desk and said “So, you think you’re a good salesperson? Sell me this pen!” This was a very long …
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In 2015 I met many business owners that were looking for a cost effective marketing solution. In 2016 I’ll deliver it to a select handful of them. Learn how you can participate. Why a Peer Group? The image of the …
Everybody wants better marketing results. If only there were a foolproof recipe that would guarantee it. There is. Working with small and mid-sized companies, we’ve identified seven practices, techniques, and traits that must be present for marketing to succeed. We …
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A Year-End Content Marketing Strategy For marketers – professionals who measure every metric in order to tell themselves and their clients what’s working – the end of the calendar year is a special gift: It’s time to measure what went …
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In order to generate leads online, you need (a) followers and (b) content Content alone doesn’t create followers. You can’t create proper content until you have a full understanding of the intended audience you’d like to have following you. Marketers have …